On Amazon the customer never sees your brand until the box lands. If you fulfill orders yourself, the box and its tape are the only moment the brand is in their hands rather than Amazon's.
Why it matters for Amazon sellers
- The one branded moment. FBM orders ship in your box with your tape. It is the single place a marketplace customer meets your brand physically.
- Builds the direct channel. Customers who recognize the brand on the box are the ones who come to your own store next time.
- Multi-channel from one roll. The same tape seals Amazon FBM, your website and wholesale orders.
What works on your boxes
Branded tape is for merchant-fulfilled orders and any shipments to your own customers. For inbound FBA shipments to Amazon warehouses, follow Amazon's current carton requirements; those boxes are sealed for Amazon, not for your customer, so plain tape is fine there. A 1-color logo on clear or kraft-tone tape at 72 or 144 rolls fits most FBM volumes; keep the mark simple and the repeat tight so it reads on a 10 inch box.
How it works
- Upload your logo. Any file works. See it on a tape strip, on a box and on a doorstep in the free mockup tool, no signup.
- Get a free proof. A hand-checked digital proof at real print size within 3 business days. We adapt the logo for print at no charge.
- Approve and order. From 36 rolls per design. Nothing is printed until you approve the proof.
- Reorder in one line. The print cylinder stays on file: same price, no setup, no re-approval.
How much tape you use
A 110 yd roll seals roughly 140 small boxes, 110 medium or 80 large, taped top and bottom; one strip goes about twice as far. The table assumes your usual box size; the roll calculator does the exact math.
| FBM orders a month | Rolls a month (110 yd) | Best fit |
|---|---|---|
| 500 fbm orders a month | about 5 | 72 rolls, reorder when low |
| 2,000 fbm orders a month | about 18 | 216 rolls (free setup, free US shipping) |
| 8,000 fbm orders a month | about 73 | volume program, 576 rolls and up |
Pricing
The standard tiers are on the pricing table: 36, 72, 144 and 216 rolls per design, in 55 yd or 110 yd lengths, from $16.49 a roll (55 yd) and $20.49 (110 yd) at 36 rolls down to $13.49 and $17.49 at 216. Print setup is a one-time charge at 36 and 72 rolls and free from 144 rolls up; 216-roll orders ship free in the US. Prices shown are for a 1-color design: 36-roll orders print on clear or kraft tape, other tape colors start at 72 rolls at a small quoted extra, and 2-color designs start at 72 rolls with a one-time $299 two-color setup (free from 144 rolls). Founding customers get 15% more tape on every roll, free, on their first order.
Volume programs from 576 rolls are quoted to the configuration: roll length, color count, annual volume, delivery schedule and destination. Request volume pricing with your rough numbers.
The tape
- 2 inch (48 mm) glossy BOPP film, about 2 mil total, on a 3 inch core that fits standard tape guns.
- Water-based acrylic adhesive that does not yellow in storage.
- Protected print: the ink is sealed between film and adhesive, so it cannot scuff off in transit.
- 1 to 2 spot colors standard, matched to your brand color; 3 or more quoted with the proof.
- Clear, white, kraft-tone and colored films.
Samples
We do not print sample rolls with your logo: printed tape does not exist until a cylinder is cut and a press is set up, so a sample costs what a small order costs. See your logo on the tape and on a box in the free mockup tool, then approve a free proof at real print size before anything is printed.
Price it for your volume
Tell us boxes a month and box size. We reply with a free proof of your logo on tape and a quote, standard tier or volume program.