Apparel ships two ways: poly mailers for single tees and boxes for drops, bundles and wholesale. Tape only matters on the boxes, and on a drop that sells out in an hour, every one of those boxes is opened on camera.
Why it matters for apparel brands
- Drops are unboxed publicly. Limited releases get filmed. A branded seal is part of the drop, not an afterthought.
- Wholesale cases to stores. Cartons to retailers and showrooms are seen by buyers and floor staff. Branded tape is a cheap way to look like a line that is organized.
- Bold marks print well. Streetwear logos are usually heavy, simple marks, which print perfectly in 1 color at the 2 inch tape width.
What works on your boxes
If most orders go out in poly mailers, tape is for the boxed orders and wholesale cases only, so a 36 or 72 roll order is plenty. A black 1-color logo on white or clear tape is the standard look; black tape with a white logo from 72 rolls for darker brands. Keep the mark bold: thin type disappears at tape size.
How it works
- Upload your logo. Any file works. See it on a tape strip, on a box and on a doorstep in the free mockup tool, no signup.
- Get a free proof. A hand-checked digital proof at real print size within 3 business days. We adapt the logo for print at no charge.
- Approve and order. From 36 rolls per design. Nothing is printed until you approve the proof.
- Reorder in one line. The print cylinder stays on file: same price, no setup, no re-approval.
How much tape you use
A 110 yd roll seals roughly 140 small boxes, 110 medium or 80 large, taped top and bottom; one strip goes about twice as far. The table assumes your usual box size; the roll calculator does the exact math.
| Boxed orders a month | Rolls a month (110 yd) | Best fit |
|---|---|---|
| 200 boxed orders a month | about 2 | 72 rolls, reorder when low |
| 1,000 boxed orders a month | about 9 | 144 rolls (free print setup) |
| 5,000 boxed orders a month | about 45 | volume program, 576 rolls and up |
Pricing
The standard tiers are on the pricing table: 36, 72, 144 and 216 rolls per design, in 55 yd or 110 yd lengths, from $16.49 a roll (55 yd) and $20.49 (110 yd) at 36 rolls down to $13.49 and $17.49 at 216. Print setup is a one-time charge at 36 and 72 rolls and free from 144 rolls up; 216-roll orders ship free in the US. Prices shown are for a 1-color design: 36-roll orders print on clear or kraft tape, other tape colors start at 72 rolls at a small quoted extra, and 2-color designs start at 72 rolls with a one-time $299 two-color setup (free from 144 rolls). Founding customers get 15% more tape on every roll, free, on their first order.
Volume programs from 576 rolls are quoted to the configuration: roll length, color count, annual volume, delivery schedule and destination. Request volume pricing with your rough numbers.
The tape
- 2 inch (48 mm) glossy BOPP film, about 2 mil total, on a 3 inch core that fits standard tape guns.
- Water-based acrylic adhesive that does not yellow in storage.
- Protected print: the ink is sealed between film and adhesive, so it cannot scuff off in transit.
- 1 to 2 spot colors standard, matched to your brand color; 3 or more quoted with the proof.
- Clear, white, kraft-tone and colored films.
Samples
We do not print sample rolls with your logo: printed tape does not exist until a cylinder is cut and a press is set up, so a sample costs what a small order costs. See your logo on the tape and on a box in the free mockup tool, then approve a free proof at real print size before anything is printed.
See your logo on the box first
Upload it, look at it on a doorstep, then ask for the free proof. Nothing is printed until you approve it.