Beauty customers photograph the package. The box, the tissue, the insert card and the tape all end up in the same picture, and the tape is usually the only thing in it that is not yours.
Why it matters for skincare and beauty brands
- The unboxing is the ad. Beauty is the most-filmed unboxing category after subscriptions. Branded tape is on screen before anything else.
- Small boxes, premium feel. A 1-color logo on white tape across a small white box reads as a seal, not as packaging.
- Fragile, so taped well. Glass bottles and jars mean boxes are taped carefully. Make the tape that is already there say something.
What works on your boxes
Skincare orders ship in small boxes, about 8 by 6 by 4 inches, often white. White tape with the logo in a single brand color is the cleanest; clear tape works on kraft boxes. Keep the logo wordmark-only at this size. Beauty brands that print a second color (a soft accent plus black) can start at 72 rolls with a one-time $299 two-color setup, or at 144 rolls, where setup is free.
How it works
- Upload your logo. Any file works. See it on a tape strip, on a box and on a doorstep in the free mockup tool, no signup.
- Get a free proof. A hand-checked digital proof at real print size within 3 business days. We adapt the logo for print at no charge.
- Approve and order. From 36 rolls per design. Nothing is printed until you approve the proof.
- Reorder in one line. The print cylinder stays on file: same price, no setup, no re-approval.
How much tape you use
A 110 yd roll seals roughly 140 small boxes, 110 medium or 80 large, taped top and bottom; one strip goes about twice as far. The table assumes your usual box size; the roll calculator does the exact math.
| Orders a month | Rolls a month (110 yd) | Best fit |
|---|---|---|
| 300 orders a month | about 2 | 72 rolls, reorder when low |
| 1,500 orders a month | about 11 | 144 rolls (free print setup) |
| 6,000 orders a month | about 43 | volume program, 576 rolls and up |
Pricing
The standard tiers are on the pricing table: 36, 72, 144 and 216 rolls per design, in 55 yd or 110 yd lengths, from $16.49 a roll (55 yd) and $20.49 (110 yd) at 36 rolls down to $13.49 and $17.49 at 216. Print setup is a one-time charge at 36 and 72 rolls and free from 144 rolls up; 216-roll orders ship free in the US. Prices shown are for a 1-color design: 36-roll orders print on clear or kraft tape, other tape colors start at 72 rolls at a small quoted extra, and 2-color designs start at 72 rolls with a one-time $299 two-color setup (free from 144 rolls). Founding customers get 15% more tape on every roll, free, on their first order.
Volume programs from 576 rolls are quoted to the configuration: roll length, color count, annual volume, delivery schedule and destination. Request volume pricing with your rough numbers.
The tape
- 2 inch (48 mm) glossy BOPP film, about 2 mil total, on a 3 inch core that fits standard tape guns.
- Water-based acrylic adhesive that does not yellow in storage.
- Protected print: the ink is sealed between film and adhesive, so it cannot scuff off in transit.
- 1 to 2 spot colors standard, matched to your brand color; 3 or more quoted with the proof.
- Clear, white, kraft-tone and colored films.
Samples
We do not print sample rolls with your logo: printed tape does not exist until a cylinder is cut and a press is set up, so a sample costs what a small order costs. See your logo on the tape and on a box in the free mockup tool, then approve a free proof at real print size before anything is printed.
See your logo on the box first
Upload it, look at it on a doorstep, then ask for the free proof. Nothing is printed until you approve it.